B.A Journalism and Mass Communication (BAJMC) at UGI
Introduction & Overview
B.A Bachelor of Arts in Journalism and Mass Communication is a three year undergraduate programme designed for aspirants who want to continue their careers in journalism, digital media, public relations, advertising, broadcasting and corporate communication. Today’s digital world demands skilled media professionals to enhance businesses, digital organisations, technical government sectors and agencies, digital platforms etc. From Journalism to Public Relations & Digital Media, the course provides an entry point into the fast-paced arena of Mass Communication.
Either one’s choice is to anchor the news, write stories or influence brand stories, BAJMC gives the tools, knowledge and practical experience to convert dreams into reality. With a balanced focus on theory and hands-on-training, the programme prepares students to dive into journalism, advertising, digital media and many more.
Universal Group of Institutions invites aspirants to join a dynamic and evolving field through Bachelor of Arts in Journalism and Mass Communication. Affiliated to IKG Punjab Technical University, the curriculum of the programme at UGI is carefully designed to develop strong communication and critical thinking skills while focusing on ethical awareness and media responsibility. Through classroom learning, internships, case studies and live projects to broadcast, print, digital and developed media platforms.
Why Choose B.A Journalism and Mass Communication (BAJMC)?
Communication Theories and Models, Public Relations, Design and Graphics, Digital Media, Reporting and Editing for Print Media, Radio Production, Data Journalism, Photo-Journalism, Event Management, and Media Law and Ethics are among the topics covered in this course. Entrepreneurship, Business Communication, Foreign Language (French or German), Human Resource Development, Socio-cultural History of India, Organizational Behaviour, Fashion Communication, and Leadership Development and Team Building are among the electives available.
Seminars, computer-based learning, guest lectures, workshops, Massive Open Online Courses (MOOCs), industry certification training, and a variety of individual and group project works, such as live projects, incubation projects, community projects, and projects with NGOs, may all be part of the curriculum.
Eligibility Criteria
The following colleges require students to have a BA in Journalism and Mass Communication:
- Candidates who have completed their 10+2 education or its equivalent in any stream with a minimum cumulative grade point average of 50% are eligible to apply for this programme.
- Admissions to institutions that require an entrance exam may take into account both the entrance exam score and past academic records. Each institution establishes its own cut-off point for the examination.
- SC/ST/OBC (non-creamy layer), differently abled, and other candidates will receive a 5% mark relaxation.
Course Duration & Mode
Duration- BAJMC Programme at Universal Group of Institutions is a three year (6 Semesters) undergraduate programme
Mode- a full-time regular and offline programme for digital platforms would be professionals.
Career Opportunities
After Completing BAJMC, students can work in various digital platforms with different passion and fields such as:
Journalism & Media
- Reporter
- Content Writer
- News Anchor
- Editor
- Photojournalist etc.
Digital Media
- Social Media Manager
- YouTuber
- Digital Content Creator
- SEO Content Executive
PR & Advertising
- Advertising Officer
- Brand Communication Executive
Entertainment & Production
- Video Editor
- Script Writer
- RJ
- TV Production Assistant
- Filmmaking Assistant
Syllabus & Curriculum
1 & 2 semesters (1st Year)- Fundamentals of Journalism and Communication
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Ist Semester |
2nd Semester |
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Introduction to Mass Communication |
Reporting and News Writing |
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Fundamentals of Journalism |
Editing & Newspaper Production |
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Communication Skills |
Radio Journalism and Production |
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Introduction to Indian Media |
Photography and Visual Communication |
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English Language and Writing skills |
Media Law and Ethics |
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Computer Applications |
Digital Media Fundamentals |
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Practicals – News Writing |
Practicals: Report Writing |
3 & 4 Semesters (2nd Year)- Media Production
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3rd Semester |
4th Semester |
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Television Journalism |
Advertising Principles and Practices |
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Radio Programme Production |
Public Relations |
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Feature and Article Writing |
Corporate Communication |
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Media Research Methods |
Film Appreciation and Studies |
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Development Communication |
Television and Video Production |
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Graphic Design and Desktop Publishing |
Social Media Communication |
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Practical: Radio Production |
Practical: Video Editing and Advertising |
5 & 6 Semesters (3rd Year)- Advanced Media Studies and Professional Practice
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5th Semester |
6th Semester |
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Digital Journalism |
Media Management |
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Online Journalism & Web Content |
Communication for Development |
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Media Marketing & Advertising Campaigns |
Media Research Project |
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Public Relation Campaigns |
Media Technologies |
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Media Management & Entrepreneurship |
Internship and Industrial Training |
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Data Journalism & Fact Checking |
Project Report & Viva Voice |
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Practical: Digital Media Portfolio |
Practical: Final Media Project |
Why Choose UGI for B.A Journalism and Mass Communication?
For students, who are planning to pursue their career and future growth in Journalism and mass communication, UGI brings BAJMC to facilitate them with practical learning opportunities, faculty support, infrastructure, industry exposure and career development. Universal Group of Institutions is considered as the best quality education hub with a professional learning environment. Students who want to choose UGI to pursue their bachelor degree must verify the current BAJMC programme availability, affiliation, curriculum, facilities and admission requirements directly with the institution. Here are the unavoidable reasons why UGI has become the first choice to choose the programme for shaping one’s career and future.
Career- Oriented Learning
Beyond the traditional teaching and learning method, UGI has brought the advanced concepts of learning. The students of Journalism and Mass Communication are facilitated with ground level learning to advanced practical exposure that help them to extend the practical skills in digitalisation. Creativity, research, communication and technical skills have become the essential part of the curriculum.
Understanding Digital Media
Digital platforms are used in such a way that describe how news and information are created and distributed. The programme at UGI introduces students to online journalism, social media communication, digital storytelling, multimedia content and online audience interactions. Understanding these areas helps students to be prepared for the changing requirements of the media industry.
Creative & Practical Exposure
Students at UGI are facilitated with practical activities such as writing news reports, creating short clips and videos, designing media campaigns, producing digital contents etc. to make them learn both theoretical and practical exposure. Students are also involved in practical projects, Internships and media-related activities.
Admission Process
- The admission process basically involves:
- Course Availability
- Course Eligibility
- Fees & Common Required Documents
- Application Deadlines
- Submission of Application
- Enrollment Confirmation
FAQ’s
Q.1. What is BAJMC?
Ans. BAJMC stands for Bachelor in Journalism and Mass Communication that introduces students with Journalism, digital media, digital media platforms, public relations, advertising, broadcasting and corporate communication.
Q.2. What is the duration of the BAJMC programme at UGI?
Ans. The undergraduate degree BAJMC is a three year full-time regular course followed by six semesters.
Q.3. What is the Eligibility criteria for admission at UGI?
Ans. Candidates who have completed their 10+2 education or its equivalent in any stream with a minimum cumulative grade point average of 50% are eligible to apply for this programme.
Q.4. Can students from Science and Commerce stream pursue degrees in BAJMC?
Ans. Yes, students from art, science and commerce background can apply for BAJMC.
Q.5. What are the core subjects and areas of the course?
Ans. 1 & 2 semesters (1st Year)- Fundamentals of Journalism and Communication, 3 & 4 Semesters (2nd Year)- Media Production, 5 & 6 Semesters (3rd Year)- Advanced Media Studies and Professional Practice.
